About Soft Goods Design
We're passionate about transforming homes into beautiful, functional spaces. Our mission is to inspire and guide you through the latest design trends, innovative ideas, and practical solutions for every room in your home.
Our Story
Soft Goods Design was born from a simple belief: everyone deserves a beautiful home that reflects their personality and enhances their daily life. What started as a passion project has grown into a comprehensive resource for home design enthusiasts.
We understand that good design isn't just about aesthetics—it's about creating spaces that work for your lifestyle, budget, and dreams. Our team combines years of experience with fresh perspectives to bring you the latest trends and timeless principles.
From kitchen renovations to bathroom upgrades, from color theory to space planning, we cover every aspect of home design with practical advice and inspiring ideas.
Our Mission
Inspiring beautiful, functional homes through expert design guidance
Our Values
Innovation
We stay ahead of design trends and embrace new technologies to bring you cutting-edge ideas.
Accessibility
Beautiful design should be accessible to everyone, regardless of budget or experience level.
Excellence
We maintain the highest standards in our content, ensuring accuracy and practical value.
Meet Our Expert Writers
Our talented team brings diverse perspectives and deep expertise to every article, each with their unique voice and specialization.
Zanna Ellis
Design Journalist & Trend Curator
A seasoned design journalist who curates home trends and inspirations with a clear, engaging, and visually driven style. Her work is anchored in accessibility, organization, and enthusiasm, guiding homeowners through the evolving world of design without overwhelming them. Each piece feels like an inviting ideabook—structured, stylish, and practical.
Alton Milburn
Architect & Functional Design Specialist
A seasoned architect-writer specializing in functional residential design, with a flair for blending precise, dimension-driven guidance with architectural context and clarity. His voice reflects a quiet authority, feeling like a trusted teacher explaining how spaces work, gently enriched by historical or stylistic insight.
Alexis Aldous
Lifestyle Design Writer
A seasoned home design writer with a refined, lifestyle-savvy voice that melds narrative warmth, visual clarity, and accessible inspiration. Her writing feels like a friendly tour through a home's transformation, noting both practical details and aesthetic nuance with sophisticated insight.
Jim Galloway
Senior Home Design Editor
A senior home design editor who writes with clarity, authority, and an approachable voice. His articles combine storytelling, practical detail, and clear organization. He guides readers through project makeovers, curated roundups, and trend reports, always balancing aesthetic insight with functionality.
Get In Touch
Have questions about home design? Want to collaborate with us? We'd love to hear from you!