How to Write Ads for Real Estate

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A well-written property ad draws prospective buyers to your property. Your advertisement must include some basic information regarding the house ’s attributes, in addition to answer some of the questions that prospective buyers may have regarding the property: queries such as “just how is this property distinct from other properties currently on the market? ” amp “what should I expect to see when I tour the property? ”

Describe the property in five words or less. This short phrase ought to be featured in the beginning of your advertisement in order to get the reader’s focus. Short descriptions such as “Recently upgraded ranch style home” or “Lovely two-story residence ” provide prospective buyers a good idea of what the home has to offer you.

Include basic information regarding the property, for example, house ’s sales price, size and location. Keep in mind that many prospective buyers have a good idea of what area they’re thinking about going to, their price range and the type of property they want. Prospective buyers are more likely to ignore your advertisement completely if it doesn’t incorporate this basic information.

Blend the simple information with a detailed description of this house ’s amenities. Write about the attributes as if you were giving the reader a tour of this property, and add specific facts about each feature. For example, it’s much better to write statements such as “stainless steel appliances” & “granite countertops” than it is to simply write “upgraded kitchen with new appliances. ”

Follow the advertising guidelines established by the Fair Housing Act. The Fair Housing Act requires that people avoid using any type of language in real estate advertisements that would exclude prospective buyers based upon their race, religion, familial status, colour, national origin, handicap or gender.

Summarize the data in a short paragraph. The ad should be about five sentences long and should only include the most crucial facts about the property. Keep in mind that the aim of your advertisement is to encourage prospective buyers to contact you for additional details.

Supply your contact info; the last area of the advertisement must provide an e-mail address, phone number or website address where prospective buyers can contact you or receive more details about the property. Include information about any open house events or online virtual tours within this part.

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